Grounded in graphic design,
grown into art direction.
Nine years across agencies, editorial and e-commerce — building the visual systems brands run on, and directing the generative production that keeps them consistent across markets, formats and channels.
The work is the same at every scale: define the visual territory, write the rules that hold it together, and stay close enough to the output to know when something has drifted. I decide where AI belongs in a process and where it doesn't, so the result holds an editorial standard instead of looking generated.
Increasingly that work is moving — motion, sequence, interaction. This site is one of those experiments. I'm interested in what happens when a brand stops being a set of frames and starts being something you move through.
Berlin-based. Most drawn to tech, fashion, beauty and premium lifestyle — brands where aesthetics carry the message.
Skills
Brand
Systems
Identities, guidelines and toolkits — the rules that let a brand stay itself across every channel and market.
Art
Direction
Defining the visual territory of a campaign and directing it through to the final asset: concept, casting, light, framing.
Visual
Design
Typography, composition and colour. The craft layer — where a good idea either holds up or doesn't.
Generative
Production
Directing AI as a production method: reference systems, consistency control, and a quality bar the output has to clear.
Motion
& Interaction
Motion, sound and edit built from the same system as the stills — and increasingly, work you navigate rather than watch.
Workflow
& Standards
Writing the production standards down so the system runs without me in the room.
Translating ideas into visuals with an editorial eye.
Art direction, motion, generative production — concept to final output, thinking and making in the same hands.
Work.
Experience.
Competitions
&
Recognitions
Directed and produced a 60-second AI-generated spec ad for Runway's Big Ad Contest. Full creative pipeline: concept, art direction, character design, prompt engineering, and post-production using Runway Gen-4.5, Veo 3.1, and Nano Banana.
Selected for international poster competition.
Selected for 3D poster design translating brand ingredients into fresh, dynamic visual language—combining Cinema 4D modeling with vibrant botanical composition.
Chosen from hundreds of submissions for exhibition poster addressing political memory through layered visual narrative and experimental composition.
